Too Much Manual Work
Your team repeats tasks that should already be automated.
Custom software for real business workflows
Your Business Workflow Is Unique. Your Software Should Be Too.
I build custom software, advanced WordPress solutions, ecommerce systems, automation and applied AI for businesses that have outgrown spreadsheets, disconnected tools and off-the-shelf software.
What I build:
Custom Business Systems
WordPress Engineering
Shopify & Ecommerce
Automation
Applied AI & ML
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Business Overview
Connected systems. Automated workflows. Real results.
Projects
12
Flows
Active
APIs
Ready
Systems
Unified
Workflow Activity
Recent cyclesConnected Tools
When off-the-shelf tools stop working
Does this sound familiar?
Your business has grown, but your tools and workflows haven’t kept up. You’re spending too much time working around software instead of having software work around your business.
Disconnected Tools
Information is scattered across spreadsheets, apps, emails and systems.
Software Doesn’t Fit
Existing platforms almost work, but your workflow always needs a workaround.
WordPress Has Hit a Limit
Plugins and themes can’t handle the custom functionality your business needs.
Existing System Needs Help
Your application works, but adding the next feature has become difficult.
You Have an Idea, Not a System Yet
You know what the business needs, but need someone technical to architect and build it.
That’s the kind of problem I solve.
Tell me what’s happening today, and I’ll help you figure out the right software, automation or system approach.
What I Build
The Right Technology for the Right Problem.
From ecommerce and WordPress to custom platforms, automation and applied AI — I build around the workflow your business needs, not force every project into the same stack.
01
Custom Software& Web Applications
Custom platforms, internal tools, dashboards, portals and SaaS applications built around your actual workflows and business rules.
Web ApplicationsInternal ToolsDashboardsSaaS PlatformsPortalsAPIs
02
Advanced WordPressEngineering
Custom WordPress and WooCommerce systems for requirements that themes and standard plugins cannot solve.
Custom PluginsWooCommerceAPI IntegrationCustom CMSAutomationPerformance
03
Shopify &Ecommerce Systems
Ecommerce experiences with custom storefront functionality, integrations and business logic built around how your company actually sells and operates.
ShopifyCustom StorefrontsCheckout LogicAppsIntegrationsEcommerce Automation
04
Automation &Connected Systems
Connect your tools, remove repetitive work and automate the movement of data, actions and decisions across your business.
REST APIsWebhooksData SyncWorkflow AutomationThird-Party APIsBusiness Logic
05
Applied AI &Machine Learning
AI and machine-learning capabilities embedded into real business workflows for matching, classification, recommendations, document processing and intelligent decision support.
AI IntegrationML MatchingRAGDocument IntelligenceRecommendation SystemsLLM Workflows
Not sure which solution fits your project?
That’s completely fine. Tell me about your business and I’ll help you figure out the right approach — technology, architecture and implementation.
Selected client work
Trusted by brands I've built for
A selection of brands, platforms, and products built or contributed to across industries.
Strategic case studies
Custom-Built Solutions for Real Business Workflows
Anonymous case studies that show the systems, workflows, and full-stack implementation thinking behind real project work.
React / Next.js
Multi-Brand Business Operations
Multi-Brand Business Website Monorepo
A reusable frontend foundation reduced repeated build work while keeping each brand experience flexible.
ReactTypeScriptGitHub Actions
Finance & Billing Software
Full-Stack Billing Intelligence Platform
A connected billing platform made finance activity easier to track, review, and manage.
View Case Study
Online Education & Events
Meeting & Webinar Automation Plugin
A custom plugin reduced repeated meeting setup and gave the team a cleaner webinar workflow.
View Case Study
SEO & Content Intelligence
ML Keyword Intelligence Tool
A focused ML workflow made keyword opportunities easier to compare and act on.
View Case StudyTech Stack
Technology selected around the problem, not a preset stack.
Frontend, backend, WordPress, ecommerce, APIs and AI are chosen around your existing systems, workflow complexity and operating needs.
React
Next.js
TypeScript
JavaScript
Tailwind CSS
Node.js
PHP
WordPress
WooCommerce
Shopify
Who I Help
A focused fit for businesses with workflows to improve
Businesses & Operations Teams
Replace manual handoffs, disconnected tools and spreadsheets with custom software, integrations and automation your team can operate.
Product Teams & Founders
Turn an idea into a working MVP, dashboard, portal or AI-assisted application, with clear scope, practical evaluation and a maintainable foundation.
Ecommerce Brands
Build Shopify and WooCommerce experiences with custom functionality, connected inventory, payments and order workflows.
Agencies & WordPress Teams
Add custom WordPress engineering, plugins, integrations or white-label development capacity, with structured QA and clear communication.
Insights & Blogs
Notes on Development, Systems & Digital Work
Practical notes on development, CMS, SEO, automation, and product workflows.
Why Most Business Websites Look Good but Still Fail to Convert
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The Website Redesign Checklist I Use Before Touching Any UI
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How to Build a Service Website That Feels Premium Without Looking Overdesigned
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